Our History

Nature’s Bounty® has been the trusted name in nutritional supplements for 40 years. We’re dedicated to providing consumers with premium quality vitamins, minerals and herbal supplements and are continually on the forefront in researching and developing innovative new products. By combining the latest breakthroughs in nutritional science with the finest ingredients sourced from around the world, we rise to the challenge of supplying the discriminating consumer with nutritional formulas that are unsurpassed in quality and value.


Nature’s Bounty® is leading the way to good health. Nature’s Bounty® is the vitamin and supplement brand with a 40-year reputation for delivering high-quality vitamins and supplements to consumers around the world. At Nature’s Bounty® we are continually researching new ways to bring high quality innovative products to help people stay healthy, active and feeling great. Nature’s Bounty® vitamins and supplements are manufactured in the USA with comprehensive testing of ingredients and over 100 quality checks throughout the manufacturing process. Consumers trust Nature’s Bounty® because it consistently delivers outstanding quality, innovation, selection and value.


Brand attributes and characteristics

Our logo symbolizes the heritage, quality and reputation that we’ve earned for 40 years of outstanding products. We’re committed to the health of our consumers and are dedicated to anticipating and meeting their changing wellness needs. Everyone at Nature’s Bounty® recognizes the responsibility that accompanies the manufacturing and sale of nutrition-based products. That's why quality is the first ingredient in every Nature’s Bounty® supplement. We have created the following guidelines to ensure that all advertising remains true to the brand and continues to enhance the equity that it represents.